Measure the ROI of your time spent on social media. Ideal for creators and business owners who want to know if their content efforts are truly paying off.
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It helps you measure the return on investment (ROI) of the time you spend managing social media, by comparing the revenue generated to the cost of your time.
The calculator multiplies the number of minutes you spend on social media daily by 30 (days in a month), then divides by 60 to get your total monthly hours.
By default, your time is valued at $25/hour. This is a hardcoded rate in the calculator but can be made adjustable in future versions.
Time cost is the estimated dollar value of the time you spend on social media. It’s calculated by multiplying your total monthly hours by the hourly rate.
The calculator divides your annual revenue per client by 12 to get monthly revenue, then multiplies that by the number of new clients gained through social media.
Yes, there's a field where you can enter any other revenue earned directly through social media, like product sales or affiliate income.
ROI is calculated using this formula:
ROI = ((Total Revenue - Time Cost) ÷ Time Cost) × 100
It shows the percentage return on the time you invest in social media efforts.
If you enter 0 for time spent, the calculator sets ROI to 0% to avoid division-by-zero errors, as there’s no time cost to compare against revenue.
Yes, you can enter estimates to get a rough idea of whether your time investment is profitable or needs improvement.
It’s ideal for freelancers, small business owners, marketers, and content creators who want to know if their time spent on social media is producing measurable financial returns.
