Measure the ROI of your time spent on social media. Ideal for creators and business owners who want to know if their content efforts are truly paying off.
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It estimates how much a single social media post is worth in USD, based on your platform, post type, reach, and engagement simulating what a brand might pay for that post.
The calculator adds two components:
• Reach Value = (Reach ÷ 1,000) × CPM
• Engagement Value = Engagement × CPE
Then it sums both to give the total post value.
• CPM (Cost Per Mille) is what a brand pays per 1,000 views.
• CPE (Cost Per Engagement) is what a brand pays per like, comment, or share.
Both are used to estimate your total content value.
Yes, each platform has unique CPM and CPE values based on industry benchmarks. For example, YouTube generally pays more than Facebook due to higher engagement and ad spend.
Once you choose a platform, the calculator updates the post types to match that platform (e.g., Reels for Instagram, Shorts for YouTube, Tweets for Twitter, etc.).
The estimate uses industry averages and standard influencer marketing rates. Actual rates may vary based on niche, follower credibility, audience location, and brand budget.
Yes! The calculator uses reach for impressions and engagements for likes, comments, and shares both contribute to the final value.
Absolutely. Even micro-influencers and niche creators can use it to gauge the value of their posts when pitching to brands or setting sponsorship rates.
It works for both! You can select formats like live stream for TikTok or Instagram, and the calculator will factor in the appropriate CPM/CPE for that content type.
Yes this tool is designed to help creators and marketers estimate fair pricing for content based on performance metrics, making it ideal for sponsorship discussions and media kits.
