Estimate your Twitter earnings from tweet impressions based on content type and audience location.Built for creators to understand and maximize revenue from X’s ad sharing program.
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It estimates how much you could earn from tweet impressions based on your daily reach, audience location, and content type providing daily, monthly, and yearly earning projections.
The calculator uses this formula:
Daily earnings = (Impressions ÷ 1,000) × Adjusted RPM,
Where adjusted RPM = Base RPM × Content Type Multiplier.
RPM (Revenue Per Mille) is what you earn per 1,000 impressions, while CPM is what advertisers pay. RPM already factors in Twitter’s cut, so it reflects your actual payout.
Each content type applies a multiplier:
• Text-only = 1
• Image/GIF = 1.1
• Video = 1.25
This means tweets with visuals or videos typically earn more per impression.
Ad rates vary by region. Countries like the US and UK tend to have higher base RPMs due to stronger advertiser demand, while others may have lower rates.
The calculator assumes you're eligible for revenue sharing, but in reality, Twitter only pays verified users. If you're not verified, this is for hypothetical planning.
The RPMs are estimates based on industry data and user reports. Actual payouts may vary depending on niche, engagement, and Twitter's current monetization policies.
Video tweets usually command higher ad rates and engagement, so the calculator applies a 1.25× multiplier to reflect the increased value of video content.
Yes! just enter each account’s or campaign’s average impressions and content type separately to estimate their individual potential earnings.
Focus on increasing impressions, posting more video content, and attracting audiences from high-RPM countries like the US or UK to maximize your potential earnings.
