Best YouTube Shorts Call to Actions

Best YouTube Shorts Call to Actions

Michael Baumgartner
July 15, 2023
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In this blog post, we will cover why YT Shorts are important, top YouTube Shorts call to actions, and how to best execute them based on the latest best practices used by top creators and extracted by research. Let’s dive in!

Why is YT Shorts CTA Important?

1. More Engagement and Reach

YouTube Shorts, with their brevity and engagement potential, appeal to today's quick-paced viewers. Adding a compelling CTA spurs interaction and enhances visibility via YouTube's algorithm!

2. Drive Response

YouTube Shorts CTAs can prompt viewers to perform a specific action immediately after watching your video. This can range from visiting your website, subscribing to your channel, leaving a comment, liking the video, sharing the video, or even purchasing a product or service. Direct responses can significantly boost conversions and, ultimately, sales.

Studies show that a strong YouTube CTA can lead to a 30% increase in sales. 
3. Audience Insights

CTAs can be an effective way to gain insight into your audience's behaviors and preferences. By tracking which CTAs are most effective, you can gain a better understanding of what motivates your viewers. This data can be used to fine-tune future marketing strategies.

Top Call to Actions

Here are two categories containing CTAs for YouTube Shorts that you can use in your videos:

1. Informational

This category can help guide viewers to further resources, additional content, or provide more context for the video they just watched. Here are a few examples:

  • Subscribe for more similar content!
  • Subscribe to learn more cooking tips
  • Like and share and spread the knowledge
2. Transactional

This category involves directing your viewers to take some sort of action, typically one that involves some form of transaction or exchange of value. Here are some examples:

  • Book a call now!
  • Check out to try it for free
  • Donate to support the channel
  • Pre-order until 4th of July to save 20%

YT Shorts CTA Best Practices

These best practices are result of experiences of top creators and Think With Google Research:

1. Clear CTA

A CTA should have a specific action. So tell the viewers what you exactly want them to do!

2. Don’t Be Generic

CTAs that mention specific actions like “Book Now” over more generic ones like “Learn More” tend to perform better.

3. Start with a Verb

Try to use action verbs like “Click”, “Join”, “View”, “Discover”, “Explore”, “Find” and avoid passive language.

4. Don’t Forget the Audio

Supercharge your CTA with a voice over or add to your character's script!

5. Use Big Text

Use large texts so that the viewer can see your CTA even if the audio can not be heard!

6. Keep It Short

Dedicate 3 to 5 seconds to CTA. Longer CTAs may prompt the viewer to scroll!

7. It’s not About You!

Good CTAs highlight the benefits for the user. Give your audience a reason why they should do something. It's about them and not about you.


In conclusion, effective YouTube Shorts CTAs are vital for engagement, reach, and prompt responses. Use top categories like informational and transactional CTAs, follow best practices (specific language, action verbs, audio, large text, brevity), and gain valuable audience insights. In the end, the success of your CTAs depends on your marketing strategy and your audience. So, optimize your YouTube Shorts CTAs now for success!

Now What?

Creating and testing multiple CTAs may seem a bit daunting. To make your life easier, Zebracat knows this stuff by heart. Try Zebracat to create YouTube Shorts better, easier, and faster!

Michael Baumgartner
July 15, 2023
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Meet The Author
CEO of Zebracat
A seasoned entrepreneur and AI enthusiast, Michael frequently shares insights on the intersection of technology and marketing. His writing focuses on leveraging artificial intelligence to enhance marketing strategies.

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