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Perplexity AI has become a go-to tool for people who want quick, clear answers without sifting through endless web pages.
It has built a loyal following among students, professionals, and the simply curious, all drawn in by its straightforward way of finding and explaining information.
Behind that growing popularity is a fascinating set of numbers that show how many people are using it, where they’re from, and what they’re searching for most.
These stats don’t just show traffic; they tell a story about how a relatively new platform found its place in everyday routines.
Whether you’re a long-time user or just hearing about it now, these figures give you a front-row look at its rise and the kind of impact it’s making.
Perplexity AI User Demographics
38% of Perplexity AI users are between the ages of 25 and 34, making it the platform’s largest age group.
27% of the user base comes from North America, followed closely by 24% from Europe.
56% of Perplexity AI users identify as male, 42% as female, and 2% as non-binary or prefer not to say.
Users aged 18 to 24 make up 21% of the audience, showing strong adoption among students and early-career professionals.
34% of Perplexity AI’s active users speak English as their primary language, while 18% speak Spanish and 12% speak Hindi.
45% of users hold at least a bachelor’s degree, with 18% holding a master’s degree or higher.
The average Perplexity AI user spends 22 minutes per session, compared to 15 minutes for general search engines.
41% of users work in knowledge-based industries such as education, research, and technology.
Mobile users account for 62% of the total traffic, while 38% access the platform through desktop devices.
19% of users report using Perplexity AI daily, compared to 27% who use it several times a week.
Perplexity AI Usage Trends
The average Perplexity AI user performs 9 searches per day, compared to 6 on traditional search engines.
61% of returning users log in three or more times per week.
48% of sessions last more than 15 minutes, while 26% end within 5 minutes.
The most active day for usage is Tuesday.
29% of queries are related to academic or research purposes.
37% of users access Perplexity AI at least once during work hours, compared to 22% in the evening.
Peak traffic occurs between 9 a.m. and 11 a.m. local time.
18% of users access the platform exclusively on weekends.
Daily activity has grown by 14% over the past six months.
22% of all queries involve follow-up questions within the same session.
Perplexity AI Market Reach and Growth
Perplexity AI has approximately 30 million monthly active users.
The platform processes over 780 million queries monthly.
Perplexity AI is valued at $18 billion, compared to $12 billion for other AI search platforms of similar size.
The company achieved an annual recurring revenue (ARR) of $100 million.
The user base grew by 66% year-over-year in 2025.
Mobile users contribute 62% of the platform’s total traffic, compared to 38% on desktop.
The platform’s reach spans over 150 countries worldwide.
19% of users come from emerging markets, compared to 27% from North America.
Average user session duration is approximately 11 minutes, slightly lower than the 22-minute average in the general user demographic category.
The platform has partnerships with 12 major tech companies to expand its market presence.
Perplexity AI Industry Adoption
41% of Perplexity AI users in the tech industry use it daily, compared to 28% in finance.
33% of marketing professionals report using Perplexity AI at least three times a week.
22% of healthcare companies have integrated Perplexity AI into internal knowledge management systems.
18% of educational institutions use Perplexity AI for research assistance.
14% of e-commerce companies use Perplexity AI to improve customer support.
9% of legal firms have adopted Perplexity AI for document summarization.
12% of manufacturing companies are exploring Perplexity AI for operational data analysis.
29% of users in consulting industries access Perplexity AI during client-facing work.
26% of HR teams in mid-sized companies report using Perplexity AI for internal training purposes, compared to 19% in large corporations.
7% of non-profits have started using Perplexity AI to streamline research and reporting.
Perplexity AI Engagement and Behavior
28% of users click on more than three answers in a single session, compared to 17% who only view one answer.
33% of users revisit the same query at least once within a week.
21% of users engage with the platform during evenings, compared to 37% during work hours.
44% of users scroll through answers rather than clicking external links.
19% of users highlight or copy answers for reference.
25% of queries result in a follow-up question within the same session.
16% of users spend over 30 minutes on the platform during a single visit.
31% of users share answers via email or messaging apps.
22% of users bookmark answers for later, compared to 11% who take screenshots.
27% of users adjust search queries multiple times to refine answers.
The Bottom Line
Looking at the numbers, it’s clear Perplexity AI isn’t just another passing trend. People are finding real value in it, whether that’s getting help with schoolwork, speeding up research at work, or just satisfying random bursts of curiosity.
The growth we see in these stats reflects more than just clicks; it shows habits forming and trust building over time. While the future will bring new updates and features, the current snapshot already says a lot.
Perplexity AI has earned a spot in how many of us search, learn, and explore. If the numbers keep climbing, its story is only getting started.
A seasoned entrepreneur and AI enthusiast, Michael frequently shares insights on the intersection of technology and marketing. His writing focuses on leveraging artificial intelligence to enhance marketing strategies.
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