57th (2023) Super Bowl Ad Review: The Hits and Misses

57th (2023) Super Bowl Ad Review: The Hits and Misses

Michael Baumgartner
April 3, 2023
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The big day has come and gone. The 57th Super Bowl was a nail-biter, with a halftime show that left us all breathless and a championship that had us all on the edge of our seats. But, let's be real, the real star of the show was the advertisements. From heartwarming moments to hilarious skits, the Super Bowl ads always bring their A-game and this year was no exception. So sit back and relax and let's dive into the best (and worst) commercials of the night!

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It's time to dive into the best of Super Bowl 57's commercials! Whether you're all about the football, the music, or the food, let's face it, we all tune in for the ads. And boy, did this year deliver some winners and some major misses. We've got the highly anticipated return of Breaking Bad's Jesse Pinkman and Walter White for PopCorners, Will Ferrell taking over the Netflix world to promote electric vehicles, Cher from Clueless making a comeback for Rakuten, Ben Affleck serving up Dunkin', and Bradley Cooper and his mom stealing hearts for T-Mobile. But not all commercials hit the mark. M&M's big ad with Maya Rudolph was a flop, Temu kept posting the same dull ad, Tubi made everyone want to smash their TV, and U2's embrace of the conspiracy theory market was poorly timed. On the flip side, Miles Teller's Bud Light moment was a hit, and the "Premature Electrification" Ram commercial was a crowd-pleaser.

Here are our top picks for the best ads of the 57th Super Bowl:

1. Popcorners - Breaking Good

Breaking Bad is back and better than ever, thanks to this snack-filled commercial! Get ready to relive the magic of Walter White and Jesse Pinkman as they return to the screen, making everyone's dreams come true. With classic Breaking Bad lines and references, including a memorable "say my name" moment, this commercial is a must-watch for fans of the show. But, even if you're not familiar with the series, the unwavering commitment of Bryan Cranston and Aaron Paul to their roles will leave you impressed and entertained.

2. Squarespace - Singularity

Get ready to clone your love for Adam Driver! The Star Wars hunk has hit the Super Bowl stage with his Squarespace ad, and boy, does it deliver. This ad takes us on a sci-fi journey as Adam Driver presents Squarespace as the ultimate website builder. He believes it to be the singularity that can make websites, and even itself! Who wouldn't want an army of Adam Drivers? This ad is a must-see for all sci-fi and Adam Driver fans alike!

3. Rakuten - Cher Cut

Bringing the 90's back in a big way, Rakuten scores a touchdown with their hilarious homage to the classic movie, Clueless. Alicia Silverstone dons the iconic yellow plaid once again to play the always fashionable Cher Horowitz, engaging in a debate with her classmate Amber, played by the original actress, Erica Donovan. Get ready to blast some old-school tunes and experience some major déjà vu, as this commercial will take you back to the days of dial-up internet and flip phones.‍

4. General Motors x Netflix - Why not an EV?

The King of Comedy, Will Ferrell, invades the worlds of Netflix in this electrifying commercial! Brace yourself for an absurdly stylish showcase of electric vehicles that'll leave you in stitches. With a cameo from the beloved Erica from Stranger Things and Ferrell's spot-on Dustin costume, this ad is a must-watch. So, sit back, relax, and get ready to laugh and drool over some sleek electric cars.

5. Dunkin' Donuts - Drive Thru

Ben Affleck: Dunkin' Drive-Thru Boss and JLo's Sidekick!

Dunkin' Donuts isn't letting Sam Adams have all the fun with their Bostonian roots. In this ad, Ben Affleck takes on the role of a Dunkin' drive-thru employee, and the customers are just as excited as you'd expect. Some are star-struck, others don't seem to care, and a few are even trying to snap a selfie with the famous actor. And just when you thought it couldn't get any better, Jennifer Lopez makes a surprise appearance. Don't mind us, just grabbing a coffee and a dose of star power at Dunkin' Donuts.

6. T-Mobile - Bradley Cooper and His Mom

It's time to embrace the cuteness, folks! Get ready to smile from ear-to-ear as you watch Bradley Cooper and his mom steal the show in their Super Bowl ad for T-Mobile. Mom may struggle with her lines, but she gives it her all with the help of her famous son as her coach. Trust us, you'll need a heart of stone not to be charmed by this duo.


In conclusion, the 2023 Super Bowl ads were a rollercoaster of emotions - from tears to laughter, from excitement to disappointment. From Bradly Cooper's heartwarming ad to the highly anticipated return of Breaking Bad, this year's Super Bowl commercials were a true showcase of the power of marketing. While some ads missed the mark, others exceeded all expectations. All in all, it was another memorable year for Super Bowl commercials, and we can't wait to see what 2024 has in store!

Michael Baumgartner
April 3, 2023
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Meet The Author
CEO of Zebracat
A seasoned entrepreneur and AI enthusiast, Michael frequently shares insights on the intersection of technology and marketing. His writing focuses on leveraging artificial intelligence to enhance marketing strategies.

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